Because Market

Copywriter

Because Market is a brand focused on personal care and wellness products for older adults. Since August 2021, I have been a freelance copywriter for Because, supporting their email and content marketing teams through writing email content, blog posts, and website copy.

Email Content

I write content for most of Because Market’s email marketing campaigns—including daily sales and content marketing emails for prospects and customers, as well as triggered lifecycle campaigns.

Blog

I have written a variety of blog posts on topics relevant to the brand’s target audience. At times, this has included interviewing experts for posts, including a sex therapist, sleep doctor, pelvic floor therapist, and senior living advocates.

Website Content

In 2022, becausemarket.com underwent a design refresh, and I developed new and updated copy for the website to better tell the brand’s story and make everything easier to understand and more cohesive.