Regis Corporation

Senior Copywriter

Regis Corporation is a global leader in the beauty industry, as the parent company to more than 40 salon brands worldwide, including Regis Salons, Supercuts, SmartStyle, Cost Cutters and MasterCuts. 

As a senior copywriter on Regis' digital marketing team, I worked with both the digital and email marketing teams to develop content for all salon brands, including daily emails and website content. In addition, I wrote scripts and recorded voice-overs for several internal stylist training videos and helped create an editorial style guide to maintain consistency across external messaging.

Email Content

I worked with the email team to develop written content within all promotional and lifecycle emails,  tailoring overall messaging within each email to reflect the voice and specs of that specific salon brand.

Web Articles

I wrote web articles ranging from hair care tips to trend stories and styling advice for the digital team. Though the brand blogs are no longer live, below are a sampling of the topics I wrote about for the Regis, Supercuts and SmartStyle websites.