regis corporation

Regis Corporation is a global leader in the beauty industry, as the parent company to more than 40 salon brands worldwide, including Regis Salons, Supercuts, SmartStyle, Cost Cutters and MasterCuts

As a senior copywriter on Regis' digital marketing team, I worked with both the digital and email marketing teams to develop content for all salon brands. On the digital side, I wrote web articles ranging from hair care tips to trend stories and styling advice. I worked with the email team to develop written content within all promotional and lifecycle emails,  tailoring overall messaging within each email to reflect the voice and specs of that specific salon brand. In addition, I wrote scripts and recorded voice-overs for several internal stylist training videos and helped create an editorial style guide to maintain consistency across external messaging.